The origin of this monthly magazine can be traced back to the founder of guhAnandamaNDali – shrI chidAnandanAthA (Shri Nediminti Subramanya Iyer). He had a desire to propagate the teachings of shrIvidyA and the related philosophies to the upAsaka community. Even though he was conducting regular upanyAsams, he wanted to publish a magazine that would bring out the hidden jewels of shrIvidyA along with explanations to help the complex philosophies reach a lay person too.
He started a quarterly magazine called “shrIvidyA” and published it for a year and a half. By then lalitAmbA had different plans and took Her favorite child to Her abode.